greatif / pitch 01 / 22
live signal
Music moves people.
Greatif moves music.
Creator-marketing infrastructure for music. Istanbul.
01 / Cover
02 / Why now
The shift
Releasing a song got easy.
Being found did not.
Discovery moved to TikTok, Reels, and Shorts. The marketing layer stayed in inboxes and spreadsheets.
02 / Why now
03 / The problem
The work is still manual, and it does not scale.
01
Wrong matching
Creators are picked by follower count, category, or a personal contact.
02
Slow operations
Outreach, pricing, briefs, and approvals drag on for weeks.
03
Unpredictable budget
You cannot see the reach or content a budget buys before it starts.
04
Fragmented measurement
Social impact and streaming movement are never read in one place.
04 / Market
The money is here.
The tooling isn't.
Two markets compound at once, and nobody owns the layer between them.
$31.7B
recorded music revenue, 2025
+6.4%
annual growth, 11 years running
$40.5B
creator marketing, by 2026
837M
paid streaming accounts
05 / Greatif
One system, from brief to payout.
Labels, artists, brands, and creators, on one campaign infrastructure. Three layers.
01Campaign
  • Create campaigns, pick creators, brief, budget, deliver, approve, and pay.
02Engine
  • Analyze song, creator, audience, and past performance to propose the match and budget.
03Intelligence
  • Read social, streaming, audience, and campaign performance together.
06 / Product ecosystem
Four products, one data core.
web
Client platform
Artists, labels, and brands plan, run, and read campaigns.
mobile
Creator app
Discover campaigns, apply, deliver, and manage earnings.
enterprise
Label & agency panel
Many artists, teams, and budgets under one account.
internal
Admin & operations
Campaigns, finance, content control, and platform safety.
connected throughGreatif Engine, one shared data core
07 / Campaign flow
You design the campaign, not a form.
01Release status
02Song + material
03Targeting
04Brief
05Budget + model
06Preview + pay
dynamic predictions
As you choose, Greatif shows the reach, creator mix, and cost you are buying, before you pay.
08 / Greatif Engine
The moat
We don't match followers. We match feeling.
It scores the fit before a lira is spent.
01
Music Fit
song and content language
02
Audience Fit
creator and target audience
03
Performance
past content and campaigns
04
Reliability
delivery, revisions, cancels
05
Commercial Fit
price and expected result
06
Creative Fit
approach and the brief
4 data layersmusic, creator content, audience, and past performance, read together
09 / Emotion, not follower count
A sad song and a fast-cut dance edit will never fit.
The Engine scores the fit between a track's feeling and a creator's video language.
low tempoMelancholic track
  • Calm video flow
  • Emotional narration
  • Slow motion
  • Cinematic edit
  • Story-led content
high energyPop track
  • Fast cuts
  • Dance
  • High motion
  • Expressive delivery
  • Fun and energetic
10 / Intelligence
Views are not the same as growth.
Greatif reads four signal families together, not one dashboard of likes.
Social
  • Views
  • Engagement
  • Saves and shares
  • Sound uses
Streaming
  • Streams
  • Monthly listeners
  • Shazam and playlists
  • Geo growth
Audience
  • Age and gender
  • Geography
  • Interests
  • Overlap and new reach
Financial
  • Cost per creator
  • Cost per view
  • Cost per engagement
  • Budget efficiency
11 / First-party data
Code can be copied. The data can't.
01More campaigns
02More data
03Better matches
04Better results
05More clients
and it compoundsEvery cycle sharpens the next. This is eleven years of campaign relationships, not a scraped list.
12 / Creator app
For creators, a career, not a gig.
Greatif treats a creator as a user who grows on the platform, not a one-off ad slot.
01Discover
02Apply
03Deliver
04Earn
05Level up
built to keep creatorsLevels, quests, rewards, and a transparent wallet that shows what they earn and when.
13 / Growth
Our users are our growth channel.
Every new creator becomes the next growth loop, not a paid acquisition cost.
Creators
  • Join campaigns
  • Earn and grow
  • Invite peers
  • Share in the revenue they bring
A two-sided marketplace, with the Engine and payments in the middle.
Clients & artists
  • Open campaigns
  • Reach the right creators
  • See results
  • Return for the next release
14 / Business model
We earn a share of what we make possible.
~20%
average service fee on campaign budget
65%+
target contribution margin
Campaign service feecore, 15 to 25%
Creative briefs, media managementattach revenue
Enterprise label, analytics, fast payoutexpansion
15 / Traction
We are not starting from scratch.
Greatif is the technology layer on top of eleven years of real campaign operations.
5yr+
in music and creator marketing
3,000+
campaigns managed
500+
artists, labels, and brands
3,000+
creators worked with
100,000+
pieces of content produced
10MTL+
campaign budget managed
16 / Competition
The market is proven. The category leader is not.
Groover
artists to curators and pros
SubmitHub
songs to blogs and playlists
Playlist Push
Spotify playlists and TikTok
Collabstr
general creator marketplace
Sound.me
performance music campaigns
Pearpop
creator collabs and challenges
brings it together
  • Music expertise
  • Creator intelligence
  • Emotion and motion match
  • Label operations
  • Creator loyalty
  • Social and streaming analytics
  • Campaign predictions
  • Organic to paid growth
  • First-party data loop
  • An ecosystem, not a marketplace
17 / Roadmap
First, prove growth can repeat.
3 months
Closed beta
  • Web, creator app, admin
  • Engine V1
  • 500 creators
  • 5 pilot clients, 15 campaigns
6 months
Turkey launch
  • 1,000 creators
  • 15 active clients
  • 40 campaigns per month
  • 30% repeat, first labels
12 months
Scale
  • 3,000 creators
  • 40 clients and labels
  • 100 campaigns per month
  • 50% repeat, brand campaigns
18 months
Expansion-ready
  • Full product suite live
  • Measurable Engine
  • First-party dataset
  • MENA and Europe ready
18 / Financials
Month twelve, base case.
85 individual campaigns at $1,000, plus 15 enterprise at $7,500.
$197.5K
monthly campaign volume
20%
average Greatif take
$39.5K
monthly Greatif revenue
base caseExcludes professional briefs, media management, enterprise services, analytics, and fast-payout revenue.
19 / Vision
From music to brands
Today music. Tomorrow every brand.
today
Music campaigns
Discovery, creator matching, and measurement for music.
tomorrow
Brand campaigns
The same engine across fashion, beauty, gaming, and sport.
long term
Creator economy layer
The data, operations, and finance infrastructure creators run on.
20 / Team
Industry and technology at the same table.
01
Rıfat Öztop
Founder, business & music industry
Eleven years in music and creator marketing. Artist, label, and brand relationships, campaign operations, sales, and partnerships.
02
Kemal Aydın
Product & technology
Leads product strategy, architecture, and the Greatif Engine. Web and mobile products, data infrastructure, and the technical team.
21 / The ask
Turning an operator into a technology company.
Raising for an 18-month product and go-to-market plan.
40%Product & software
20%Engine, data & AI
15%Creator & client ops
10%Sales & partnerships
5%Cloud, security & data
5%Legal, finance & compliance
5%Launch & brand
22 / Close
Music moves people.
Greatif moves music.
rifat@greatif.co greatif.co, Istanbul
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